Jill Tsugawa
mission-driven marketer
Focused on helping our environment and our people flourish in innovative, sustainable ways.
About Me
Our planet and our people are interconnected and ready for change. Sometimes transformation means going inward to do the work, often it means getting involved in something bigger than ourselves.
I’ve spent my career building global brands large and small. I’m now using my marketing experience to grow programs, products and partnerships that help our environment and our people flourish.
Expertise
Brand Development
⎼ Brand Identity
⎼ Visual + Verbal Playbook
⎼ Messaging Framework
⎼ Brand Launches
Product Marketing
⎼ Market research
⎼ Messaging + Positioning
⎼ 360 Lifecycle Marketing
⎼ Sales Enablement
PR + Comms
⎼ Thought Leadership
⎼ Content Strategy
⎼ Media + Partner Relations
⎼ Customer Engagement
Digital Marketing
⎼ Website Optimization
⎼ Social Media
⎼ SEO + SEM
⎼ Content Marketing
Global Launches
POWERING NEW PRODUCT GROWTH
360 integrated GTM approach for new solar tech suite
600+ launch event attendees
200+ new leads generated
360% boost in online engagement
ENGAGING AUDIENCES WITH DIGITal
Creation of new global trade site & digital presence
Global rebrand post-Verizon acquisition
$27.3M incremental revenue in first 3 mo. of launch
300% growth in CTR and time spent on web & social
Innovative Programs
Showcasing Client Thought Leaders
Virtual livestream to build client relationships
1,600 registrants and 700 live attendees
Generated $20M+ incremental revenue
Celebrating Customer Success
Annual Brandblazers ad campaign competition
Garnered wide industry attention for customers & Yahoo
Boosted brand awareness and affinity
